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Wednesday 10 Mar 2010
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Internet Marketing Articles
Online Branding - The Power Of Facebook

I own a facebook account and some weeks back i noticed something very interesting with the Facebook crowd.

There was a popular ad being shown at that time in the print and electronic media by a local bank marketing themselves. Part of the tag line of the ad was "...I'm a Member". The ad ran on prime time TV and also on Billboards around the city.

Seems the ad stuck to the minds of people because the folks on Facebook were using the tag line to come up with funny status message updates..notice a lot of guys commenting and creating their own versions..

(in the status, Jean is saying - I'm chewing ballgum and I'm a member)

Read more...
 
Internet Advertising - See How NOT to Advertise on The Net!

I am working on my laptop with a pretty good broadband connection past 10pm in the night when i decide to go to a local news site to see current events. As I'm reading through the articles, something catches my eye. Its an advert from Safaricom advertising the pricing of their blackberry cellphones. (See screen shot, right hand side of the page)

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See How 1 Article Recieved over 42,500 Visitors in 5 Days

Its always said that social sites have the ability to generate huge amounts of traffic to your site. Some of these social sites include

When I was employed, I used to work in a tour company as a online marketing manager and on one particular day, I received a very interesting email forwarded to me by a workmate. The story of the email was about a guy, Hal Brindley, who was on tour in Kruger National park in South Africa and while on safari he stumbled upon something very spectacular. He came across a leopard that was attacking a crocodile and actually managed to kill the creature in the process!
Read more...
 
Google Adwords Editor Tool Review

adwords editor keyword tool

Screenshot of the Google Adwords Editor Keyword Tool

If you are interested in Advertising with Google Adwords, and are conversant with how to set up campaigns and ads from their control panel, then one of the tools that you must have is the free Adwords Editor.

This tool has been a life saver for me. Its free to download and it manages every aspect of your campaigns right from the comfort of your desktop. Not only are you able to create new campaigns, you are also able to edit existing ones.

From the interface I am able to know how much i spend on each campaign, how many clicks my Ads got, the CTR of each ad, keyword and also the conversion rates . It also shows me the conversion rates for each Ads and the corresponding Cost per Conversion.

Any serious Adwords advertiser who is not using this tool is missing out. It saves you a lot of headache and above all, its free to use.You can search for it by clicking here.
 


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Caution: You will not rank highly overnight but with patience and effort, you will reap handsome rewards in the long run

Online Advertising

Want to increase your bottomline? Internet advertising is very cost effective if done correctly.

You will know how much visitors your advertising brought in, how many inquired and how many actually bought your product/service.

These kind of metrics are hard to quantify with offline advertising like newspaper and radio media.

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The difference is that we walk the talk! We've done it for others and can do it for you too. We invite you to contact us today!

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