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Wednesday 10 Mar 2010
You are here: Home Our Marketing Articles Online Branding - The Power Of Facebook
Online Branding - The Power Of Facebook

I own a facebook account and some weeks back i noticed something very interesting with the Facebook crowd.

There was a popular ad being shown at that time in the print and electronic media by a local bank marketing themselves. Part of the tag line of the ad was "...I'm a Member". The ad ran on prime time TV and also on Billboards around the city.

Seems the ad stuck to the minds of people because the folks on Facebook were using the tag line to come up with funny status message updates..notice a lot of guys commenting and creating their own versions..

(in the status, Jean is saying - I'm chewing ballgum and I'm a member)

Here is another screenshot i got..

Social media sites like Facebook have the power to increase your brand aweness if used correctly. It get people talking about your product/service and can give you useful insights and feedback for free that would have otherwise cost you an arm to get.

One of the methods to use to get people talking abot your brand is to create a free page for your business on Facebook. On the profile, you hightlight your business services, how customers can reach you and more about your products. You include a discussion forum where you allow people to rant and rave. Do not take the negative comments in bad light or even delete them but use them to learn the frustrations that your customers might be experiencing with your services/products

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